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We are committed to working with people who share in our values. A highly motivated and qualified team is crucial to attaining our goals and vision. Our team is a family whose purpose is to reach all souls in Africa and beyond telling them that there hope in Christ.  With God as our foundation and helper, we have no doubt that we will continue touching lives until the job is done.

Our values include;

• Christ as the Center – Everything we do is for the glory of God. This is what our board and staff adhere to (I Corinthians 10:31, Galatians 2:20). The TV programs also echo the message of Christ ever so loud. This is a deliberate move to showcase to all people what we are all about; salvation through Jesus.
• Our Morals and Ethics – We are committed to setting and practicing high standards in morals and ethics 2 Timothy 3:16-17.
• Focus on Family – We highly value the family and consequently seek to uphold and inspire high values like integrity, responsibility, dedication and commitment. We believe that when God is the foundation of the family, all things are possible. Our business is therefore to inform and educate families on these vital values.
• All-Round Excellence –We believe in pushing the limits and breaking barriers to deliver utmost excellence in areas of staff performance, implementation of high moral and ethical standards. We also pride in maintaining a clean environment to be a model for the society at large. We are also committed to sound business practices as dictated by strong Godly principles.
• Christ-Inspired Compassion – Christ walked on earth with love; upholding dignity for the needy and providing hope for the suffering. This is what we emulate and Family TV programming is meant to instill these values that are governed by Christ inspired compassion.
• We are Servants – ‘Anyone who wants to be great must become a servant. Those who want to be first must become slaves just as Christ came to serve and to give his life’ Mathew 20:26-28. These words are planted in us and inspire us to model what Jesus was; a servant. (I Corinthians 12:7, Ephesians 4:11-16).
• Model Stewardship –We are sold out to model stewardship that brings honor and glory to God. We realize that God has entrusted us with resources and we are accountable to him. We are determined to continue with a sacrificial model of stewardship as directed by the bible (Proverbs 3:9; Romans 12:1-2, Ephesians 5:15-16a).
• Godly Lifestyle – We acknowledge that we are the salt of the earth to demonstrate a Godly lifestyle. This is certainly our purpose and value as we seek to win all people over to the kingdom of the living God. We do this as echoed by the following verses (Matthew 28:19; Luke 14:27; Colossians 1:9-12; 2 Peter 1:5-11).
• A balanced life – We believe in living a balanced life as God would have it. God wants us to be whole spiritually, personally and even professionally. This makes us more effective even as we strive to always keep the good news of Jesus on the airwaves.